Highlights / Key Themes
- Bertrand Piccard, in his last public speaking engagement prior to the inaugural test flight of Solar Impulse, energised the audience with his commitment to renewable energy and the drivers behind setting up this ambitious project, from ideas via funding to execution.
- Will Whitehorn, President of Virgin Galactic, continued the space tourism story where Mike Melville and Burt Rutan left off with an engaging presentation culminating in footage of the first successful “captive carry” test flight by VSS Enterprise which took place during the previous week.
Gordon Bethune, former CEO of Continental Airlines gave his perspective on the formula for survival and recovery for airlines during the most recent industry crisis in characteristically unbashed style.
Wednesday’s high level panel discussion between Airline CFOs and Financiers who debated solutions to the liquidity issues in the lending market, giving the audience a unique perspective.
- The Geneva Forum annual interactive audience polling session proved yet again to be the only real-time barometer of sentiment across the industry.
- Leading industry analysts Brian Pearce (IATA), Adam Pilarski (Avitas) and Julian Lee (Centre For Global Energy Studies), gave their prognoses for aircraft finance and fuel prices respectively, while leading Economist Douglas McWilliams (Centre For Economics & Business Research) presented his predictions for global economic recovery.
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Bertrand Piccard
Record Breaking Round The World Balloonist and Initiator
The Solar Impulse
In 1999, after 21 attempts, Bertrand Piccard finally set the record for the first non-stop circumnavigation of the earth in a balloon - thus also captaining the longest flight in terms of duration and distance in the history of aviation. Then, in 2003 he launched the Solar Impulse project whose object is to fly round the world in a solar aircraft, without fuel or polluting emissions - testing of the aircraft began in 2009 with the flight planned for 2011. |
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Gordon Bethune
Former CEO
Continental Airlines
Gordon earned worldwide acclaim at Continental Airlines for spearheading one of the most dramatic corporate turnarounds in United States history. His sterling success in rescuing the financially troubled carrier from a seemingly irreversible tailspin, has made him a legend in commercial aviation.. Rated the best speaker at last year's event, he is back by popular demand, with his views on airlines' current strategies for meeting the challenges being faced in these tough markets. |
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Doug McWilliams
CEO
Centre for Economics and Business Research
The CEBR provides analysis and forecasts advice to companies of all sizes, and public bodies. They work with clients across a wide range of businesses including airlines and airports, banks and other financial institutions. Since 1992, the CEBR has been at the forefront of research, pioneering some innovative forecasting techniques for combining economic information with business data. Douglas has advised many organisations, including Siemens, Vodafone, Mercedes, Canary Wharf Group. |
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Norman Liu
President & CEO
GECAS
Having previously worked for GE Capital and Kidder Peabody, Norman Liu joined GECAS in 1995 and assumed his current position in 1996. He was named a Corporate Vice President of GE Capital in 1992 and was appointed a Corporate Vice President of GE in 2002. He is also on the Board of Global Infrastructure Partners, a joint venture between GE Infrastructure and Credit Suisse. |
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Marc Verspyk
Senior Vice President, Finance
Air France
Marc started his career in Air Inter as planning manager and later as ground handling manager. He headed the corporate finance department of Air France until 2005, in charge of long term financing of Air France, closing numerous deals (secured financings, syndicated loans, securitization, convertible bond,). He was in charge of the subsidiaries and investments between 2005 and 2007, controlling their financial performance, the investments and seating at various boards. |
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Dr. Adam Pilarski
SVP
Avitas Aviation
After 17 year as an economist with Douglas Aircraft Company, Dr. Pilarski joined AVITAS to oversee AVITAS's valuation and consulting services. He is also responsible for supporting customers with studies including traffic forecasts, economic forecasts, statistical analyses, strategic planning and airline industry issues. His last position at Douglas Aircraft Company was Chief Economist and Director of Strategic Planning. |
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Prof. Rigas Doganis
Non-Executive Director
Easyjet & Hyderabad International
Consulting to numerous airlines, airports, banks and governments, Doganis is also a Non-Executive Director of Hyderabad Airport and of easyJet Plc. He was also previously a non-executive director of South African Airways and headed Air Transport at Cranfield University. Serving as Chairman and CEO at Olympic Airways in Athens from February 1995 to April 1996 he successfully conducted major restructuring which produced Olympic's first profit in 18 years. |
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David Arendt
Executive VP & CFO
CARGOLUX
David is a Member of the Executive Committee, Chief Financial Officer and Head of Administration of Cargolux, the all-cargo airline based in Luxembourg. He joined Cargolux in October 1998 as Senior Vice-President, Finance and Administration, heading a division of 80 people, and member of the Executive Committee. Prior to Cargolux, David was a Member of the Management of Banque Generale du Luxembourg (now Fortis Banque Luxembourg) in Luxembourg from 1994 to 1998. |
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Brian Pearce
Chief Economist
IATA
An economist with over 20 years of international experience in several industries, Brian was formerly Head of Global Economic Research at UBS Warburg and Chief Economist at Ernst & Young. Prior to joining IATA, Brian was Director of Forum for the Future's Centre for Sustainable Investment, where he was extensively involved in the UK Air Transport White Paper consultation and wider discussions on environmental policy related to aviation. |
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Julian Lee
Senior Energy Analyst
Centre For Global Energy Studies
Julian specialises in global oil market analysis. He also writes for the CGES on a wide range of subjects including the political and economic problems faced by major oil producers in the Middle East, OPEC issues, the demand for aviation fuel and the impact of technological advances on the costs of finding and producing oil. Julian is also responsible for the CGES' publication, ‘Oil Market Prospects' |






